Full-service communication –
based on clear goals
We have been doing very successful advertising for over 30 years - for a wide variety of customers from a wide variety of industries. Despite all the differences, one commonality can often be noticed at the beginning:
In marketing, people like to discuss measures - often before it has been defined which goals actually need to be achieved.
“We need print ads, online banners, a Facebook or meta campaign, etc. …” are requests that quickly arise. We then like to rewrite the wish list because in order to achieve effective communication, we first need the “where to” and then the “how”.
“Tapping the nerve of the market”
Multimedia is human
The creative work is always preceded by the development or definition of the strategic basis. No company can avoid this if it wants to hit the nerve of its market. Sure, the strategic roadmap usually results in an integrated campaign - also called a 360-degree or multichannel campaign. It is also “human” that an effective target group approach is best achieved using cross media. This simply corresponds to our current (media) usage behavior.
Full service means (almost) being able to do everything, but not using everything
For us, integrated communication also means that we can subsequently implement all services in-house in our units. We don't have to sell you a specific service because it corresponds to our specialization, but we select those services that best get the strategic roadmap off the ground.
At the same time, our in-house approach not only ensures effective campaigns through direct exchange of skills and creative integration, but also saves time and budget. You can find out how we proceed in the individual disciplines on our service pages.