BLOG AND CONTENT MARKETING FOR MORE WEB TRAFFIC – WITH OUTSTANDING CONTENT YOUR AUDIENCE WILL LOVE

When it comes to blogging, do you still picture the computer nerd sitting in front of his notebook (and next to half-full pizza boxes) hammering away at the keyboard, one article after the other? Times have definitely changed because blogging is also an effective online marketing tool for companies.

“BLOG” INTO THE SEARCH QUERIES AND TRAFFIC

Despite all the euphoria surrounding blogging... there's one thing you shouldn't do: just start writing intuitively. This might be fun, but after a few weeks it will also raise the question of why hardly anyone reads your blog articles. Because the same applies to blogging - first analyze user and search behavior, then create the appropriate article. Of course, we provide support in the analysis and research phase or do it completely for you.

WHY YOUR WEBSITE NEEDS A BLOG?

Your website may already be well positioned, clearly structured and already offers a lot of information in terms of content. So why add another blog? Because it allows you to quickly and easily address interesting topics outside of the existing site structure. The free and serial design offers significantly more flexibility and allows content to be included that does not fit into the sitemap. In addition, the blog can be more personal and relaxed, which is particularly beneficial for corporate sites.

UP-TO-DATE CONTENT MARKETING

Since you can publish on the blog at the push of a button, it is perfect for dealing with topics that are currently “hot” on Google. Newly emerging trends can therefore be discussed at an early stage. We'll show you how to identify them. By the way: A blog is ideal for integrating video content, info graphics and surveys. Equipped with multimedia, the articles are ideal for sharing on Facebook, Twitter & Co. Do you recognize the potential?