There is still too much wastage in online advertising - and this happens whenever banners or online advertisements are displayed in a general or thematically unsuitable environment. The meager reward: click-through rates of 1% or even less. Display ads in the Google network provide an effective remedy here.
Online advertising is effective when the context is right. So if the advertising environment and advertisements fit together well thematically. When setting up a display campaign, the Google search algorithm is used to select the appropriate websites for the targeted placement of the ads. Sounds complicated? Don't worry, we'll take care of the entire campaign setup for you.
There are powerful tools available for implementing a display campaign that, when used correctly, significantly increase efficiency. On the one hand, the option of conversion tracking ensures transparency within the campaign and shows which advertising spaces and ads are working effectively and which are not. At the same time, a conversion optimization tool offers the opportunity to continually improve existing campaigns in terms of message and placement.
With display ads, we use many types of content for you. Whether text ads, ads with eye-catching images or product images or video ads – all media variants can be used. By the way: Display ads can of course also be placed on mobile websites.
“The role model for more views and clicks in display marketing”