OPEN RATES THAT MAKE YOU MOOD – WITH EMAIL MARKETING AND EFFICIENT NEWSLETTER ADVERTISING

In fact, email marketing is one of the most effective forms of advertising online. When you consider how many years good old email has been around compared to social media channels, this seems quite astonishing.

USE PERSONAL APPROACH AND SPECIFIC INTEREST

The sender and subject decide whether the recipient is even willing to open the received email or move it straight to the trash. This is exactly where the opportunity for the success of the email campaign lies. On the one hand, we must ensure that the recipient is very interested in our topic, and on the other hand, the “subject” must encourage them to open it. The first thing happens through the selection and clever interest query when opting in, i.e. when registering for the newsletter. Second, by a good copywriter. ;)

YOU DON'T BUY EMAIL SUBSCRIBERS - YOU WIN THEM

The best way to achieve high open rates and conversions with your email campaign is to pre-qualify email recipients. That's why purchased email addresses usually work poorly. Interested recipients who consciously register for a newsletter, on the other hand, have completely different access. For this to happen, the right incentives must be set. Both when opting in and the subsequent content.