What makes good advertising?
We have an idea

Sure, the creative idea is the key to every good advertising campaign.

The only question is what “creative” is. There are even said to be specially founded “clubs” that deal with this question.

The fact is: We need concrete definitions that we can use to align our creation and evaluate the quality of ideas. We therefore ask ourselves the following questions during the development process:

  • Is the idea correct in terms of strategy?
  • Does it stand out in the advertising environment?
  • Is it recognizable and noticeable?
  • Is it clear and understandable?
  • Do you like watching them several times?
  • Does it ensure the desired reaction in the target group?

“Big ideas –
even without a difficult birth"

ghost.kreation

Aligning yourself with these criteria ultimately serves one purpose - to ensure, as much as possible, that the campaign works in line with your marketing goals. This means that the question of “good or not good” can be answered quite easily in the end. By checking whether the defined goals have been achieved or not.