COLLECT, MEASURE AND OPTIMIZE WITH GOOGLE ANALYTICS – AS A GOOGLE PARTNER, WE DO IT FOR YOU

For analyzing websites, assessing online campaigns, and even optimizing entire online marketing, there is hardly a more powerful tool than Google Analytics - at least when you use it correctly.

EVERYTHING AT A GLANCE – FROM THE WEBSITE TO ONLINE ADVERTISING

Almost everyone knows that Google Analytics can be used to record and evaluate access and user behavior on websites. But that's far from everything. This means that the level of detail of the statistical evaluation can be adjusted individually and very precisely. With the Google Tag Manager, small code elements can be integrated into particularly important pages or conversion areas that measure behavior at exactly the desired location and there, for example. B. record the effect of combined online advertising and traffic from social channels.

DRAW THE RIGHT CONCLUSIONS FROM THE DATA

In addition to the detailed data collection, which happens automatically after the system has been set up correctly, the interpretation of the data and the derivation of measures based on it is the most important part of the analytics work. The data provides clear information that needs to be implemented into even better landing pages, ads campaigns or generally better website ergonomics.