SEA – Successful search engine advertising with Google Ads

Search engine advertising, also known as SEA (Search Engine Advertising), is the fastest and most efficient way to achieve immediate visibility on the top search pages such as Google for desired search terms. Requirement: The campaign must be set up and implemented correctly. A task to which we as a SEA agency dedicate ourselves fully.

Of course, Google, as the flagship search engine, is the focus of our SEA strategies. Google campaigns can be planned very precisely and achieve by far the best results, both in terms of quality and quantity.

Professionally set up Google Ads guarantees you

• Direct visibility
  Your ads will appear in search results, where users will immediately notice them.
• Thematic accuracy<
  The Google Ads are targeted at specific keywords, search phrases and target groups that are relevant to your services.
• Transparent measurability
  We precisely measure and evaluate the Google campaigns that we implement for you. Based on the crucial KPIs (Key Performance Indicators), we record the success and optimization options of the campaign.

Different marketing goals can be pursued with Google Ads campaigns - here are some examples:

• Increase website visits
• Lead generation
• Acquiring new customers
• Sales and sales promotion
• Achieve direct sales for web shops
• Increase brand awareness

Implementing an effective SEA campaign with Google Ads consists of the following steps:

Planning
In the planning phase, the goals, topic clusters and target groups of the campaign are defined. The exact keywords are then researched and the ads are written.

Implementation
In the implementation phase, the campaigns are set up in the Google Ads console and the corresponding web landing pages to which the text ads refer are placed online at the same time. After final testing and Google verification, the ads are displayed.

Monitoring
In the monitoring phase, the campaigns are monitored and evaluated. Of course, we also use Google Analytics or other proven statistical tools for this purpose.

Optimization
In the optimization phase, the campaigns are adjusted and continually improved based on the results of the monitoring phase.

THE KEY TO SUCCESS: CONTINUOUS OPTIMIZATION AND CONTROL

Ads campaigns can be evaluated statistically and optimized “live” at any time. In this way, the most efficient keyword clouds and text ads can be identified and the less successful campaign components can be eliminated and replaced with new ones. It is also important to emphasize budget security and flexibility at the same time. An Ads campaign never exceeds the budget set per day or month, which can also be changed at any time with a click.

CRITICAL: THE TARGET PAGE

One aspect that is very often neglected is the landing page that corresponds to the Google Ads ads. Google Ads often lead to pages that are not exactly tailored to the communicated content and search topic. Sometimes they even direct you to the general homepage of the website. In this case, enormous visitor potential is wasted, which could be used through specifically designed landing pages.